Most people are testing AI. Very few are adopting it.
A structured, practical AI program for professionals who want to stop experimenting and start transforming how they work. 20 modules · built for Egypt.
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Five full lessons. No credit card. See the teaching quality before you pay.
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Why this is different
Three things you will not find in a Udemy course, a Coursera certificate, or a free YouTube playlist.
Built by a published author
Learn from Thierry Moubax — MIT Professional Education–certified, author of The AI Compass (Krummholz, May 2026), 100+ executive keynotes across 12+ countries.
Proprietary frameworks
Master four frameworks shaping European AI strategy: the AI Value Creation Matrix, the ACTIFF prompting blueprint, the Crawl-Walk-Run-Fly model, and the Macro Delegation / Micro Steering method.
Deployed in Egypt
Local partner Next Academy. Pay in EGP. Bilingual examples and an Arabic communication module included — built for the Egyptian professional context.
What you'll be able to do
By the end of the program, here is what you will actually be capable of — not theory, real outputs you can ship on Monday morning.
Prompt like a strategist
Apply the ACTIFF blueprint to get reliable, on-brief output from ChatGPT, Claude and Gemini — every time.
Pick the right model for the job
Know when to use ChatGPT vs Claude vs Gemini vs DeepSeek vs Perplexity — and stop wasting credits on the wrong tool.
Build your own custom GPTs
Create reusable AI assistants in ChatGPT, Gemini Gems and Claude Projects — packaged for your role or your team.
Run market research in 30 minutes
Use AI to do competitor analysis, customer intelligence and trend research that used to take a week.
Generate visuals, video & voice
Produce on-brand images, AI avatar videos and audio assets — without designers, voice actors or production crews.
Write in flawless English & Arabic
Master bilingual AI communication — emails, contracts, LinkedIn posts — that sound like you, in both languages.
Analyse data without coding
Turn spreadsheets, exports and messy data into charts, dashboards and business decisions — zero Python required.
Run sales & outreach with AI
Generate qualified leads, write cold outreach that converts, build proposals and respond to RFPs at 5x the pace.
Build agents that work for you
Design no-code automations with Zapier, Make and Claude Cowork that handle repetitive work while you sleep.
Present AI to your management
Use the Crawl-Walk-Run-Fly framework to make the business case, get budget, and lead AI adoption in your company.
Stay safe, legal & ethical
Apply the Trust-but-Verify framework, navigate copyright and privacy, and avoid the AI mistakes that get people fired.
Adopt — not just experiment
Walk away with a personal AI workflow system and a 90-day adoption roadmap, not 30 disconnected tool demos.
See what's coming
A short preview of the teaching style, the framework depth, and the production quality. This is a native Kajabi video block using a placeholder video ID.
You've tried ChatGPT. Now what?
The gap between testing AI and adopting it is where careers stall and businesses lose their edge.
The overwhelm
Generic prompt guides and fragmented YouTube tutorials will not scale your career or your business. You are wasting hours on disjointed tools without a cohesive strategy.
The cost of waiting
The professionals who adapt will lead. The ones who do not will be replaced — by colleagues, by competitors, by tools they should have learned six months ago.
The adoption system
Not another AI course. A complete adoption system. From understanding how AI actually works to building autonomous agents — every module ends with something you will use the following Monday.
Recognised by Egyptian leadership
The AI Mastery Academy curriculum is rolled out in Egypt in collaboration with Next Academy and presented to senior public and private-sector stakeholders — including ministerial-level engagement on Egypt's national AI capability agenda.
This is not a generic global course. It is an AI program with Egyptian endorsement, Egyptian partners, and Egyptian payments — built around what Egyptian professionals actually need to compete and lead in the AI era.
The 20-module curriculum
From foundations to autonomous AI agents. Every module ends with something you can use the following Monday — at work, with clients, or in your business.
Welcome to the AI Revolution Free
Course introduction · Meet your instructors · Why AI — the cost of intelligence is crashing toward zero · What AI really is — the mindset shift.
Decoding AI Locked
The 7 limitations of AI · How Large Language Models work · Diffusion models for images, video and audio · The 7 transformer tasks — your AI capabilities guide.
The LLMs — deep dive into the models Locked
ChatGPT · Claude · Gemini · DeepSeek · Qwen · Grok · Perplexity. When to use which, with practical demos.
The Art of Prompting Locked
Prompting as the new programming language · How AI processes your prompts · The ACTIFF Blueprint — role, context, task, instructions, follow-up, fine-tune · Format & templates.
Advanced Prompting Locked
Six core principles · Few-shot, chain-of-thought & role-based teams · System prompts & reusable blocks · Why prompts produce bad results · Deep Research · Building your prompt library.
The 7 Transform Tasks in Detail Locked
Extraction · Classification · Summarisation · Rewriting · Synthesis · Q&A · Content generation. Practical workflows, not theory.
Custom GPTs & AI Assistants Locked
Build custom GPTs in ChatGPT · Google Gemini Gems · Claude Projects · GPT vs Gem vs Project — which platform when · AI Assistants vs AI Agents.
AI Visual Studio — Images Locked
Image generation models compared · Universal prompting framework · Business and creative applications · Editing & refining AI images.
AI Presentations Made Easy Locked
Gamma AI · NotebookLM mastery · Adapting decks with Canva AI · Reality check on what AI presentation tools can and cannot do.
AI Sound & Motion Locked
Voice & audio AI · ElevenLabs · HeyGen · The video creation blueprint · AI avatar videos for business · Create your AI clone.
The AI Safety Shield Locked
Privacy, security & data protection · Ethics & the AI Act framework · Copyright, plagiarism & originality · The Trust-but-Verify framework.
AI at Work — Your Implementation Playbook Locked
The 1-prompt-per-task rule · Your personal AI workflow system · Getting buy-in: presenting AI to management · AI for freelancers — monetising your skills.
General AI-Powered Use Cases Locked
Knowledge bots · Email mastery · Phishing detection · Contract review · Arabic & bilingual communication excellence · Your AI writing clone · Travel & event planning.
AI-Powered Research & Analysis Locked
Market research with AI · Research tools and methods · Competitive analysis made easy · Customer intelligence.
AI for Marketing Strategy & Consulting Locked
The Four Quadrants: Optimize / Enhance / Insights / Transform · Escaping the use-case trap · Building your AI scorecard · The Crawl-Walk-Run-Fly framework.
Content Creation with AI Locked
Content marketing for bilingual markets · LinkedIn positioning & personal branding · Social media content creation at scale.
AI for Sales Locked
Sales skills growth · AI-powered lead generation & prospecting · Cold outreach that converts · Creating sales proposals · RFP & requirements management.
Data Analysis with AI Locked
AI-powered data analysis without coding · Data cleaning & enrichment · Charts, dashboards & insights · Turning data into business decisions.
AI for Operations, HR & Finance Locked
Meeting intelligence — record, summarise, act · SOP creation & process documentation · HR applications from job descriptions to onboarding · Project planning · Finance, supply chain & legal applications.
AI Agents & Automation Locked
Understanding AI agents vs chatbots · No-code automation with Zapier & Make · Claude Cowork & computer use · Codex & agentic AI · Planning your first automation.
English video · Egyptian Arabic communication module included · Mobile-ready · Download for offline
Join 3,000+ learners already inside
A private AI Compass learner community for prompts, wins, workflows, and practical support every day.
Active community members
Hosted on Skool
- Daily prompt drops, workflow templates, and real-world examples from members across 12+ countries
- Direct access to Thierry and the AI Compass team for questions, feedback, and reviews
- Weekly live calls, prompt clinics, and case studies from members shipping AI at work
- Egypt-focused channel: Cairo and Alexandria meet-ups, local case studies, bilingual examples
- Searchable archive of every Q&A, framework drop, and prompt library going back to day one
Meet your instructor
Thierry Moubax is the Co-Founder and CEO of AI Compass (Belgium / Netherlands / Spain) and the author of The AI Compass: The 90-Day Executive Roadmap to Turn AI into Your Decisive Advantage (Uitgeverij Krummholz, May 2026).
MIT Professional Education–certified, ex-DHL Europe Marketing Strategy Director, with senior roles at Securitas, Allianz and bpost. He has delivered more than 100 keynotes across 12+ countries to boards and C-suites including Mars Wrigley, Niko, AkzoNobel and HUBO.
His proprietary frameworks — the AI Value Creation Matrix, the ACTIFF prompting blueprint, the Crawl-Walk-Run-Fly model, and Macro Delegation / Micro Steering — are taught inside global enterprises and ambitious SMEs. AI Mastery Academy is the consumer arm of that work, opened to Egypt in partnership with Next Academy.
The AI Compass
The 90-day executive roadmap to turn AI into your decisive advantage.
Published by Uitgeverij Krummholz in May 2026, the book is the strategic spine of the AI Mastery Academy curriculum. Every framework you'll learn in the course — the AI Value Creation Matrix, ACTIFF, Crawl-Walk-Run-Fly, Macro Delegation — is documented in the book.
Core Academy learners get the book frameworks built into the curriculum. Core + Live members get a signed copy of the book delivered to Egypt as part of the welcome pack.
What learners and audiences say
“The best 2-hour investment I made last year. The frameworks make AI usable — not theoretical.”
Senior Manager
Mars Wrigley · keynote attendee
“Mind-blowing. Thierry's depth on AI is unparalleled — and the practical workflows changed how my team operates.”
Head of Strategy
EU enterprise
“Finally an AI course built for people who actually have a job. The Egypt-local partnership and bilingual examples sealed it for me.”
Marketing Manager
Cairo · early cohort
Pricing built for Egypt
Free first module — always free, no credit card. Upgrade only when you have seen the teaching quality for yourself.
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- Module 1 in full
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Core Academy
Full 20-module curriculum, instant access
One-time payment · Lifetime access · Monthly content updates
- All 20 modules — unlocked immediately
- Four proprietary frameworks
- Custom GPTs & AI assistants
- Egyptian Arabic & bilingual examples
- Monthly updates as AI evolves
- 7-day refund · no questions asked
Monthly Subscription
Same full curriculum, paced for you
Cancel anytime · 2 modules unlocked per week
- Same 20-module curriculum as Core
- 2 modules unlocked every week — paced learning
- Full curriculum unlocked within ~10 weeks
- Monthly content updates as AI evolves
- Egyptian Arabic & bilingual examples
- Cancel anytime — no commitment
7-day refund on Core · Subscriptions cancel anytime · EU servers under GDPR
Frequently asked questions
Written for the Egyptian context.
Is the certificate recognised?
Is the course in English or Arabic?
What English level do I need?
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Refunds?
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How is this different from Udemy or Coursera?
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What if I get stuck?
Start free. Pay only if you love it.
7-day refund on Core. Subscriptions cancel anytime. Built by a published author. Deployed locally with Next Academy.
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