For Egyptian professionals Β· English

Most people are testing AI. Very few are adopting it.

A structured, practical AI program for professionals who want to stop experimenting and start transforming how they work. 20 modules Β· built for Egypt.

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Trusted by professionals at & across
Mars Wrigley
DHL
Shell
Allianz
Next Academy
Egypt
100+
Keynotes
12+
Countries

Why this is different

Three things you will not find in a Udemy course, a Coursera certificate, or a free YouTube playlist.

1

Structured path, not 200 random videos

20 modules built in order, each ending with a concrete deliverable. You don't "watch AI." You build something every week β€” and you finish.

2

Built by a published author

Author of The AI Compass (Krummholz, May 2026, Europe). MIT-certified, 100+ keynotes in 12+ countries. The frameworks taught here are the same ones Fortune 500 boards are paying for.

3

Designed for Egypt

Co-endorsed certificate from AI Compass and Next Academy Egypt. Tax-compliant Egyptian invoicing for company sponsorship. Arabic communication module built in.

What you'll be able to do

By the end of the program, here's what you'll actually be capable of β€” not theory, real outputs you can ship on Monday morning.

βœ“

Prompt like a strategist

Apply the ACTIFF blueprint to get reliable, on-brief output from ChatGPT, Claude and Gemini β€” every time.

βœ“

Pick the right model for the job

Know when to use ChatGPT vs Claude vs Gemini vs DeepSeek vs Perplexity β€” and stop wasting credits on the wrong tool.

βœ“

Build your own custom GPTs

Create reusable AI assistants in ChatGPT, Gemini Gems and Claude Projects β€” packaged for your role or your team.

βœ“

Run market research in 30 minutes

Use AI to do competitor analysis, customer intelligence and trend research that used to take a week.

βœ“

Generate visuals, video & voice

Produce on-brand images, AI avatar videos and audio assets β€” without designers, voice actors or production crews.

βœ“

Write in flawless English & Arabic

Master bilingual AI communication β€” emails, contracts, LinkedIn posts β€” that sound like you, in both languages.

βœ“

Analyse data without coding

Turn spreadsheets, exports and messy data into charts, dashboards and business decisions β€” zero Python required.

βœ“

Run sales & outreach with AI

Generate qualified leads, write cold outreach that converts, build proposals and respond to RFPs at 5Γ— the pace.

βœ“

Build agents that work for you

Design no-code automations with Zapier, Make and Claude Cowork that handle repetitive work while you sleep.

βœ“

Present AI to your management

Use the Crawl-Walk-Run-Fly framework to make the business case, get budget, and lead AI adoption in your company.

βœ“

Stay safe, legal & ethical

Apply the Trust-but-Verify framework, navigate copyright and privacy, and avoid the AI mistakes that get people fired.

βœ“

Adopt β€” not just experiment

Walk away with a personal AI workflow system and a 90-day adoption roadmap, not 30 disconnected tool demos.

Start with Module 1 β€” Free

See what's coming

A short preview of the teaching style, the framework depth, and the production quality.

You've tried ChatGPT. Now what?

The gap between testing AI and adopting it is where careers stall and businesses lose their edge.

The overwhelm

Generic prompt guides and fragmented YouTube tutorials will not scale your career or your business. You're wasting hours on disjointed tools without a cohesive strategy.

The cost of waiting

The professionals who adapt will lead. The ones who don't will be replaced β€” by colleagues, by competitors, by tools they should have learned six months ago.

The adoption system

Not another AI course. A complete adoption system. From understanding how AI actually works to building autonomous agents β€” every module ends with something you'll use the following Monday.

Thierry Moubax with the Minister
Recognised at the highest level

Recognised by Egyptian leadership

The AI Mastery Academy curriculum is rolled out in Egypt in collaboration with Next Academy and presented to senior public and private-sector stakeholders β€” including ministerial-level engagement on Egypt's national AI capability agenda.

This is not a generic global course. It is an AI program with Egyptian endorsement, Egyptian partners, and Egyptian payments β€” built around what Egyptian professionals actually need to compete and lead in the AI era.

The 20-module curriculum

From foundations to autonomous AI agents. Every module ends with something you can use the following Monday β€” at work, with clients, or in your business.

20
Modules
4
Frameworks
12 wk
Self-paced
∞
Updates
1

Welcome to the AI Revolution Free

Course introduction Β· Meet your instructors Β· Why AI β€” the cost of intelligence is crashing toward zero Β· What AI really is β€” the mindset shift.

2

Decoding AI πŸ”’

The 7 limitations of AI Β· How Large Language Models work Β· Diffusion models for images, video and audio Β· The 7 transformer tasks β€” your AI capabilities guide.

3

The LLMs β€” deep dive into the models πŸ”’

ChatGPT Β· Claude Β· Gemini Β· DeepSeek Β· Qwen Β· Grok Β· Perplexity. When to use which, with practical demos.

4

The Art of Prompting πŸ”’

Prompting as the new programming language Β· How AI processes your prompts Β· The ACTIFF Blueprint β€” role, context, task, instructions, follow-up, fine-tune Β· Format & templates.

5

Advanced Prompting πŸ”’

Six core principles Β· Few-shot, chain-of-thought & role-based teams Β· System prompts & reusable blocks Β· Why prompts produce bad results Β· Deep Research Β· Building your prompt library.

6

The 7 Transform Tasks in Detail πŸ”’

Extraction Β· Classification Β· Summarisation Β· Rewriting Β· Synthesis Β· Q&A Β· Content generation. Practical workflows, not theory.

7

Custom GPTs & AI Assistants πŸ”’

Build custom GPTs in ChatGPT Β· Google Gemini Gems Β· Claude Projects Β· GPT vs Gem vs Project β€” which platform when Β· AI Assistants vs AI Agents.

8

AI Visual Studio β€” Images πŸ”’

Image generation models compared Β· Universal prompting framework Β· Business and creative applications Β· Editing & refining AI images.

9

AI Presentations Made Easy πŸ”’

Gamma AI Β· NotebookLM mastery Β· Adapting decks with Canva AI Β· Reality check on what AI presentation tools can and cannot do.

10

AI Sound & Motion πŸ”’

Voice & audio AI Β· ElevenLabs Β· HeyGen Β· The video creation blueprint Β· AI avatar videos for business Β· Create your AI clone.

11

The AI Safety Shield πŸ”’

Privacy, security & data protection Β· Ethics & the AI Act framework Β· Copyright, plagiarism & originality Β· The Trust-but-Verify framework.

12

AI at Work β€” Your Implementation Playbook πŸ”’

The 1-prompt-per-task rule Β· Your personal AI workflow system Β· Getting buy-in: presenting AI to management Β· AI for freelancers β€” monetising your skills.

13

General AI-Powered Use Cases πŸ”’

Knowledge bots Β· Email mastery Β· Phishing detection Β· Contract review Β· Arabic & bilingual communication excellence Β· Your AI writing clone Β· Travel & event planning.

14

AI-Powered Research & Analysis πŸ”’

Market research with AI Β· Research tools and methods Β· Competitive analysis made easy Β· Customer intelligence.

15

AI for Marketing Strategy & Consulting πŸ”’

The Four Quadrants: Optimize / Enhance / Insights / Transform Β· Escaping the use-case trap Β· Building your AI scorecard Β· The Crawl-Walk-Run-Fly framework.

16

Content Creation with AI πŸ”’

Content marketing for bilingual markets Β· LinkedIn positioning & personal branding Β· Social media content creation at scale.

17

AI for Sales πŸ”’

Sales skills growth Β· AI-powered lead generation & prospecting Β· Cold outreach that converts Β· Creating sales proposals Β· RFP & requirements management.

18

Data Analysis with AI πŸ”’

AI-powered data analysis without coding Β· Data cleaning & enrichment Β· Charts, dashboards & insights Β· Turning data into business decisions.

19

AI for Operations, HR & Finance πŸ”’

Meeting intelligence β€” record, summarise, act Β· SOP creation & process documentation Β· HR applications from job descriptions to onboarding Β· Project planning Β· Finance, supply chain & legal applications.

20

AI Agents & Automation πŸ”’

Understanding AI agents vs chatbots Β· No-code automation with Zapier & Make Β· Claude Cowork & computer use Β· Codex & agentic AI Β· Planning your first automation.

English video Β· Egyptian Arabic communication module included Β· Mobile-ready Β· Download for offline

Start with Module 1 β€” Free β†’

Join 3,000+ learners already inside

A private community of AI Compass learners β€” sharing prompts, wins, and workflows every day.

3,000+
Active community members
⚑ Hosted on Skool
  • Daily prompt drops, workflow templates, and real-world examples from members across 12+ countries
  • Direct access to Thierry and the AI Compass team for questions, feedback, and reviews
  • Weekly live calls, prompt clinics, and case studies from members shipping AI at work
  • Egypt-focused channel: Cairo and Alexandria meet-ups, local case studies, bilingual examples
  • Searchable archive of every Q&A, framework drop, and prompt library going back to day one
Thierry Moubax delivering a keynote
MIT Professional Education 100+ keynotes 12+ countries Author Β· Krummholz 2026

Meet your instructor

Thierry Moubax is the Co-Founder and CEO of AI Compass (Belgium / Netherlands / Spain) and the author of The AI Compass: The 90-Day Executive Roadmap to Turn AI into Your Decisive Advantage (Uitgeverij Krummholz, May 2026).

MIT Professional Education–certified, ex-DHL Europe Marketing Strategy Director, with senior roles at Securitas, Allianz and bpost. He has delivered more than 100 keynotes across 12+ countries to boards and C-suites including Mars Wrigley, Niko, AkzoNobel and HUBO.

His proprietary frameworks β€” the AI Value Creation Matrix, the ACTIFF prompting blueprint, the Crawl-Walk-Run-Fly model, and Macro Delegation / Micro Steering β€” are taught inside global enterprises and ambitious SMEs. AI Mastery Academy is the consumer arm of that work, opened to Egypt in partnership with Next Academy.

The AI Compass book by Thierry Moubax
New Β· May 2026

The AI Compass

The 90-day executive roadmap to turn AI into your decisive advantage.

Published by Uitgeverij Krummholz in May 2026, the book is the strategic spine of the AI Mastery Academy curriculum. Every framework you'll learn in the course β€” the AI Value Creation Matrix, ACTIFF, Crawl-Walk-Run-Fly, Macro Delegation β€” is documented in the book.

Core Academy learners get the book frameworks built into the curriculum. Core + Live members get a signed copy of the book delivered to Egypt as part of the welcome pack.

What learners and audiences say

The best 2-hour investment I made last year. The frameworks make AI usable β€” not theoretical.
M
Senior Manager
Mars Wrigley Β· keynote attendee
Mind-blowing. Thierry's depth on AI is unparalleled β€” and the practical workflows changed how my team operates.
H
Head of Strategy
EU enterprise
Finally an AI course built for people who actually have a job. The Egypt-local partnership and bilingual examples sealed it for me.
N
Marketing Manager
Cairo Β· early cohort

Pricing built for Egypt

Free first module β€” always free, no credit card. Upgrade only when you've seen the teaching quality for yourself.

Start here

Free

Try before you buy

0 EGP

Always free Β· No credit card required

  • Module 1 in full
  • No auto-billing, ever
  • Lifetime access to Module 1
🎁 Start Free Module β†’

Core + Live

Drip-paced subscription

990 EGP/mo

Cancel anytime

  • Everything in Core
  • Drip content β€” 2 modules per week
  • Pay-as-you-learn pacing
  • Stay current as AI evolves
Upgrade β†’

7-day refund on Core Β· Subscriptions cancel anytime Β· EU servers under GDPR

Frequently asked questions

Written for the Egyptian context.

Is the certificate recognised?
Yes. Certificates are issued by AI Compass (EU) and co-endorsed by Next Academy Egypt. Your instructor is the published author of The AI Compass (Uitgeverij Krummholz, May 2026).
Is the course in English or Arabic?
All video is in English. A dedicated module (13.3 Arabic & Bilingual Communication Excellence) is built specifically for Egyptian and MENA professionals. Pause, slow down, use auto-translate on any device.
What English level do I need?
B1 (intermediate) is enough. ChatGPT performs measurably better in English than in Arabic on technical Q&A (Sallam et al., BMC Research Notes 2024) β€” that is why we teach in English and dedicate a module to bilingual AI communication.
What does the free module include?
Module 1 in full: course introduction, meet your instructors, why AI matters now, what AI really is, and a knowledge check. No credit card, no auto-billing β€” ever.
Refunds?
7-day refund on Core. Subscriptions cancel anytime β€” no refund needed; just stop your next billing cycle. The free module never bills you.
How long is the course?
A 20-module program. At 3 hours/week, around 12 weeks. Self-paced β€” finish faster if you want. On the monthly subscription, content unlocks at the rate of 2 modules per week.
What devices?
Any smartphone (Android/iPhone), tablet, or laptop. Mobile-first design for Egyptian conditions.
Is this only for technical people?
No. Built for managers, marketers, accountants, HR, sales, freelancers, founders, students. Zero coding required.
How is this different from Udemy or Coursera?
Frameworks, not just tools. A published author, not a freelance instructor. Egypt-local partnership and payments. A hand-curated 20-module path with monthly updates, not a 1,000-course marketplace.
Is my data safe?
Yes. EU servers under GDPR. Egyptian payments handled via licensed providers.
Can my company sponsor me?
Yes. Tax-compliant Egyptian invoices available β€” speak to our Next Academy partner team at checkout.
What if I get stuck?
Direct support inside the platform plus the 3,000+ member Skool community where Thierry and the AI Compass team are active daily.
⚑ Egypt cohort places limited to 1,000 paid learners this quarter

Start free. Pay only if you love it.

7-day refund on Core. Subscriptions cancel anytime. Built by a published author. Deployed locally with Next Academy.

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